Sustainability


I am passionate about responsible business practices.  Not only have I been actively studying, practicing, teaching, and coaching on it my own businesses for the past 20 years, but these experiences were built on top of  a foundation of being raised by a family of responsible business owners for the first 20 years of my life.  Responsible business is smart business.

These days I have come to say that “green business is smart business™” because green business is about responsible business and conscious capitalism.  It recognizes the interconnected and complex self-adapting nature of the systems in which business operates.

Having said this, whenever I get into a discussion about responsible business, green business, or conscious capitalism inevitably Milton Friedman and Adam Smith are brought up as counter arguments.   These men were brilliant and spoke in a language of their respective era.  And that language issue is critical to understanding and communicating about green business, responsible business, and conscious capitalism. (more…)

This story came in the mail today and thought it was worth repeating. I do not know its origin.

A young woman went to her mother and told her about her life and how things were so hard for her. She did not know how she was going to make it and wanted to give up She was tired of fighting and struggling. It seemed as one problem was solved, a new one arose.

Her mother took her to the kitchen. She filled three pots with water and placed each on a high fire Soon the pots came to boil. In the first she placed carrots, in the second she placed eggs, and in the last she placed ground coffee beans. She let them sit and boil; without saying a word.

In about twenty minutes she turned off the burners. She fished the carrots out and placed them in a bowl. She pulled the eggs out and placed them in a bowl. Then she ladled the coffee out and placed it in a bowl. Turning to her daughter, she asked, ‘Tell me what you see.’

‘Carrots, eggs, and coffee,’ she replied.

Her mother brought her closer and asked her to feel the carrots. She did and noted that they were soft. The mother then asked the daughter to take an egg and break it. After pulling off the shell, she observed the hard boiled egg.

Finally, the mother asked the daughter to sip the coffee. The daughter smiled as she tasted its rich aroma The daughter then asked, ‘What does it mean, mother?’

Her mother explained that each of these objects had faced the same adversity: boiling water. Each reacted differently. The carrot went in strong, hard, and unrelenting. However, after being subjected to the boiling water, it softened and became weak. The egg had been fragile. Its thin outer shell had protected its liquid interior, but after sitting through the boiling water, its inside became hardened. The ground coffee beans were unique, however. After they were in the boiling water , they had changed the water.

‘Which are you?’ she asked her daughter. ‘When adversity knocks on your door, how do you respond? Are you a carrot, an egg or a coffee bean?

Think of this: Which am I? Am I the carrot that seems strong, but with pain and adversity do I wilt and become soft and lose my strength.

Am I the egg that starts with a malleable heart, but changes with the heat? Did I have a fluid spirit, but after a death, a breakup, a financial hardship or some other trial, have I become hardened and stiff? Does my shell look the same, but on the inside am I bitter and tough with a stiff spirit and hardened heart?

Or am I like the coffee bean? The bean actually changes the hot water, the very circumstance that brings the pain. When the water gets hot, it releases the fragrance and flavor. If you are like the bean, when things are at their worst, you get better and change the situation around you. When the hour is the darkest and trials are their greatest, do you elevate yourself to another level?

How do you handle adversity?

Are you a carrot, an egg or a coffee bean?

Here is a great logical discussion of Global Climate Change and whether to act on it or not.

These elephants don’t just live in Minnesota, they exist anywhere the temperature drops below 32 degrees Fahrenheit and precipitated. This elephant has a more common name - SNOW shoveling. As I write this we are having our first winter snow storm. They expect anywhere from 6-12 inches today and tonight.

Now as I look out my front window, it appears that most people are saving up the snow and tucking themselves away in doors, nary a sidewalk or driveway cleared. Inch upon inch of snow keeps coming down. I on the other hand have been out twice already and have removed about 4 inches of snow. Many of my neighbors and perhaps even you might think I am crazy. Why not wait until its all done? What does this California native know about snow shoveling? Doesn’t everyone know that you are suppose to wait until it finishes snowing otherwise its “wasted effort”?

Well, yes I am a California native, and for the first 10 years that I lived in the Midwest I followed suit with the “common wisdom.” After every snowfall you’d see people emerge from their homes to tackle the elephant that awaited them. MN White Elephants are a lot of work. People sprain their backs, dehydrate, and bitch about it for a week. Being the perpetual entrepreneur I kept thinking there has to be a better way.

Then about 3 years ago I read this article in the local paper pining away over the lost art of snow shoveling His argument was that we have forgotten how to shovel snow properly. We’ve gotten lazy with our handy dandy snow blowers (that always break down) and our ergonomically correct snow shovels. He looked at the big orange elephants (snow plows) roaming the streets for guidance.

The art of shoveling snow is like eating elephants - one bite at a time. Don’t try to tackle the whole thing at once. Do it while it is easy. One layer at a time, as it comes down.

  1. Go out immediately after the first inch has fallen. We all know one inch is easier than six inches of snow. So take your first bite. Do it before the snow gets stepped on, driven on, or turns to ice. Do it while the snow is light and not heavy with moisture. Also, if the first layer is sleet or ice - take care of it now before it gets compounded with six inches of snow on top.
  2. Push don’t lift. All those fancy dancy new ergonomically correct shovels are built to LIFT heavy snow. Do you see the orange elephants lift? No, they push. Pushing is a lot easier, especially when you’ve only got one inch to move. Push a path in front of you. Let it all pile up near where you are going to end up putting it. (saves your back, less energy exerted, and more fun)
  3. When you do lift: Lift in bites not chunks. Tackle the pile in layers. Take your time. Be easy on your back. Alternate sides. Lift only an inch or so, not 4-6. Snow gets heavier when packed. One inch at a time will quickly disappear a pile (try it).
  4. Go in for some warm cocoa and repeat in two hours or in 1-2 inches. If you are lucky and the snow stops you are ahead of the game because the thinner layer of snow will melt when the sun comes out.

Copyright 2007 Matthew Rochte, Eat Your Elephant, LLC
Will appear on http://www.EatYourElephant.com when the new website is launched next week.

Malcolm Cohan, Vision Story creator extraordinaire, is coming in from Australia to meet all of us wonderful thought leaders and change magicians! Malcolm is the Visionary who started the ViSION Statement craze on YouTube. Malcolm is helping people create POWERFUL Vision Story/ Statement videos.

I was introduced to this man when George Johnson sent me this link along the lines of “You’ve gotta see this! You’re really going to align with this guy!” Boy was he right!

At the time Malcolm’s website had three really powerful vision stories that just knocked my socks off. One was called “Think It So” and the other “Vision for Humanity. The second made me cry. He is currently redoing those two movies and will show the later at our gathering, but I found a copy of the original Vision for Humanity on google.

George was so inspired that I think he is becoming Malcolm’s business manager. George has a 2 minute talk about why he invited Malcolm to come to Minnesota. view video

Malcolm will be here for about a week where he’ll be meeting with the great thought leader energy that Minnesota attracts and keeps.

COME MEET HIM!

George and I have coordinated, well mostly George, an introduction to Malcolm evening program at Horst Rechelbacher’s (founder of Aveda) newest endeavor Intelligent Nutrients. If you haven’t been there you are in for a real treat! Amazing atmosphere, great food, and conscious business.

It will be from 5-7 Tuesday evening the 5th of June at The IN with free hors d’oeuvres and a cash bar. YOU DON’T WANT TO MISS THIS.

Preregister with me if you want to come to the Tuesday evening event so we get a proper head count.

What is a Vision Story/Statement?
It’s an awesome little movie that you make about your future. Write down some very bold statements about what you want, combine this with powerful royalty free images, add in a music track that totally inspires you and there you have your audacious vision of the future.

Want to see some examples click on any of the movies on Malcolm’s homepage, these were all made by students, colleagues, friends of Malcolm.  They are awesome.
http://www.malcolmcohan.com.  If you come to Rocket Ship Minnesota you can learn how to make one too.

Rocket Ship Minnesota Seminar
Malcolm will also be giving on SUNDAY the 10th of June at the Holiday Inn Select (MCA’s new home) in Bloomington from 10am-6pm. Malcolm calls these seminars Rocket Ships because it will take you to a place you have never been before. In this seminar you will learn how to make a ViSION Statement Video and about Malcolm’s “Vision for Humanity.”
To register for the seminar and to learn more about Malcolm goto www.entrevis.com

I woke up from a dream this week with a clearer understanding of Conscious Capitalism. A less technical one than what has been proposed before.

It started with what capitalism has become at the end of the 20th century - Unconscious Capitalism

Unconscious Capitalism had no concern or conflict with the taking advantage of people (employers, communities, or consumers) or the planet (locally or holistically) in the name of profit or shareholder value.

Conscious Capitalism is an awakening to capitalism now being a truly symbiotic relationship where all stakeholders benefit or suffer because of the actions or inactions of one of the components.

The emergence of Conscious Capitalism has leveled the playing field.

Conscious Capitalism becomes an active practice of the “Platinum Rule.” - “Do unto others as THEY would do unto themselves”

In Conscious Capitalism we need each other for our very survival.

I’ve posted a recording of the Bioneer’s Presentation I did last Saturday on the

http://www.MakingTheWorldRoundAgain.com website

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