Readings


I am passionate about responsible business practices.  Not only have I been actively studying, practicing, teaching, and coaching on it my own businesses for the past 20 years, but these experiences were built on top of  a foundation of being raised by a family of responsible business owners for the first 20 years of my life.  Responsible business is smart business.

These days I have come to say that “green business is smart business™” because green business is about responsible business and conscious capitalism.  It recognizes the interconnected and complex self-adapting nature of the systems in which business operates.

Having said this, whenever I get into a discussion about responsible business, green business, or conscious capitalism inevitably Milton Friedman and Adam Smith are brought up as counter arguments.   These men were brilliant and spoke in a language of their respective era.  And that language issue is critical to understanding and communicating about green business, responsible business, and conscious capitalism. (more…)

Raising the BarBook: Raising the Bar: The story of Clif Bar Inc. : Integrity and Passion In Life and Business
A journey toward sustaining your business, brand, people, community, and the planet.
- by Gary Erickson (founder of Clif Bar) with Lois Lorentzen.

As some of you know I have named the hunger of one of my bigger games - Sustainable Business.  Last Summer after viewing the movie  “The Corporation”, which is out on DVD now, was inspired by what could be and an awakening to how much we really don’t know as a culture of why things are the way they are.   In addition to being inspired, I found a hero/mentor in Ray Anderson, CEO of Interface (http://www.interface.com).  Since then I have been collecting and searching for information about people and companies truly working toward sustainable business.

My mother put me on to the Clif Story while she was out in California last month and as intention and creating my day would have it, lo and behold I found this book at the library in the new book section.

It’s a gripper.   It is an amazing and inspiring story about both about Clif Bar Inc. and its founder Gary Erickson.  Gary is a cyclist baker turned 25% growth business owner to borderline pauper and finally a pioneer in the world of sustainable business.  This is a very readable book.  Everything from a how to of working with funding sources to bicycle trips in the Alps to ecological business to Jazz trumpeting to hand-to-mouth existence.   It combines just the right mix of personal story and history with business models and savvy insight.

The story begins with Gary making an unconventional decision.  On the day of the $60million sale of Clif he follows his gut and chooses to go for a walk.   Upon his return he tells his partner to send the buyers home which begins the middle of this roller coaster “white road” story.   There is this brilliant chapter where he describes the “red road and white road” trekking to business theory and what it takes to be on either path.   Red roads on the map are the major highways, the fast and efficient routes between major cities and towns.   White roads are the far less direct and often more challenging routes which offer unparalleled views, joy, and direct contact with people.  The White Road is about soul and passion.  ”Stay focused on the quality of the journey, rather than the destination, and the rewards are already in your hands.” (Anon. reviewer of the book)

This is a passionate, inspiring, heart-pumping, and educational frontier book on what it does and will take to stay in integrity so that you can build sustainable business, brand, people, community and planet.  It is a must read for anyone on the sustainable business path.

This story came in the mail today and thought it was worth repeating. I do not know its origin.

A young woman went to her mother and told her about her life and how things were so hard for her. She did not know how she was going to make it and wanted to give up She was tired of fighting and struggling. It seemed as one problem was solved, a new one arose.

Her mother took her to the kitchen. She filled three pots with water and placed each on a high fire Soon the pots came to boil. In the first she placed carrots, in the second she placed eggs, and in the last she placed ground coffee beans. She let them sit and boil; without saying a word.

In about twenty minutes she turned off the burners. She fished the carrots out and placed them in a bowl. She pulled the eggs out and placed them in a bowl. Then she ladled the coffee out and placed it in a bowl. Turning to her daughter, she asked, ‘Tell me what you see.’

‘Carrots, eggs, and coffee,’ she replied.

Her mother brought her closer and asked her to feel the carrots. She did and noted that they were soft. The mother then asked the daughter to take an egg and break it. After pulling off the shell, she observed the hard boiled egg.

Finally, the mother asked the daughter to sip the coffee. The daughter smiled as she tasted its rich aroma The daughter then asked, ‘What does it mean, mother?’

Her mother explained that each of these objects had faced the same adversity: boiling water. Each reacted differently. The carrot went in strong, hard, and unrelenting. However, after being subjected to the boiling water, it softened and became weak. The egg had been fragile. Its thin outer shell had protected its liquid interior, but after sitting through the boiling water, its inside became hardened. The ground coffee beans were unique, however. After they were in the boiling water , they had changed the water.

‘Which are you?’ she asked her daughter. ‘When adversity knocks on your door, how do you respond? Are you a carrot, an egg or a coffee bean?

Think of this: Which am I? Am I the carrot that seems strong, but with pain and adversity do I wilt and become soft and lose my strength.

Am I the egg that starts with a malleable heart, but changes with the heat? Did I have a fluid spirit, but after a death, a breakup, a financial hardship or some other trial, have I become hardened and stiff? Does my shell look the same, but on the inside am I bitter and tough with a stiff spirit and hardened heart?

Or am I like the coffee bean? The bean actually changes the hot water, the very circumstance that brings the pain. When the water gets hot, it releases the fragrance and flavor. If you are like the bean, when things are at their worst, you get better and change the situation around you. When the hour is the darkest and trials are their greatest, do you elevate yourself to another level?

How do you handle adversity?

Are you a carrot, an egg or a coffee bean?

I had a fantastic opportunity this weekend to share with people the work I have been noodling for about 10 years now about what is going on in the world and what is emerging. Its comes from a place of what I do best - integrating complex ideas and weave the common thread amongst them.

It is a speech about hope for business and all of us. I am looking for continued opportunities to present this material to a wider audience. Click on the title to go to the speech’s website.
Making the World Round Again
Speech/Presentation by Matthew Egan Rochte
While pessimism rules and hope appears scarce, a recent convergence of business, science, and spirituality is creating conscious capitalism and restoring hope to the future.

Presented at the Northland Bioneers Conference on Oct 21st 2006Northland Bioneers Conference Logo
Resource Sheet handed out at the Northland Bioneers Conference (pdf)
http://www.makingtheworldroundagain.com

Anatomy of Peace Book Review – The Anatomy of Peace


What if conflicts in the world, personal, and work life all source from the same root cause? What if we systematically blind ourselves to that cause? And what if, as a result, we are unwittingly perpetuating the very problems that we believe we are trying to solve?

These are the questions that the Arbinger Institute answers in The Anatomy of Peace

I have been a raving fan of the Arbinger Institute’s work going on three three years now since I was shaken to the core by the work as I experienced my family, my brother in particular in a whole new light. A light I could no longer ignor. My work with the Arbinger material has been transformational for me, my clients, and their companies. So much so that Leadership & Self Deception (L&SD) became required reading for all of my clients.

This has created a slight dilemma since not all of my clients are business people. While those that are don’t always want to read “another” business book. Heck, even I put off reading the thing for nearly a year because I was a “leadership” coach, what did I need to learn about “leadership”? The short answer – EVERYTHING, anew.

So I was overjoyed when I learned that they released a new book last month. The Anatomy of Peace is a book that I can recommend to anyone. The language is different, the intended audience is different, but the heart of the matter is still solid as ever. This is a book for everyone & business people too. It takes the work much deeper than L&SD and applies it to life circumstances from family relationships to international conflicts. It is all based on true events and a real executive and the experiences at the Anasazi Foundation Arbinger’s partner in intervention.

The Anatomy of Peace is a prequel to Leadership & Self Deception. It is the story of Lou Herbert, the founder of Zagrum (the company in L&SD) and his journey to Camp Moriah (Anasazi) where he & his wife have taken their troubled son for an outdoors survival program to straighten him out and attend a two day seminar for the parents. We get to find out about what Lou’s transformation process was that began the journey of L&SD. The camp is lead by two unlikely leaders: Yusuf-al-Falah, an Arab, and Avi Rozen, a Jew, each of whom lost their fathers at the hands of the other’s ethnic cousins. The Anatomy of Peace is about how they came together and now work at bringing peace to children and parents who are at war with each other.

This is a powerful book. In many respects it is like being a fly on the wall during part of an Arbinger program. Fans of L&SD will not be disappointed as there is a great deal of new material here. All the juicy stuff they’ve been learning since L&SD was released has been added to the mix. I love the new terminology of the heart at peace & the heart at war. This really puts a firm grip on the issue and takes it out of the logical mind. We can all relate to it. “In the box” and “out of the box” never really worked for me, it seems sterile. This wording touches my soul. The box analogy hasn’t been jettisoned though. It still has a place, especially when mapping out collusion and diagramming the process. They introduce a startling and powerful concept of boxes that we carry with us and how we all in one degree or another carry one or more of these: the I am better than box, the I must to be seen as box, the I am worse than box, and the I deserve box. I think I have visited all four of these in the past four years. How about you? This work applies to all of us. Who are you in relationship with your client? The world? Your spouse?

Matthew Rochte – Seasoned Coaches Coach, Executive Coach, & Coaching Pundit.
Matthew is about helping people be GREAT! To help is coach clients be great
they dive deep to explore the human functioning model, perceptions, business
practices, Arbinger work, SQ Spiritual Intelligence, & Coaching From Within.
He helps his business clients be great by applying the above and working
with their Spiritual Capital & relationships so they can be great.
Matthew is a 15year coaching veteran, serves on the ICF Ethics &
Standards Committee & is MCA’s 2005 Past President
http://www.coachingintentionally.com http://www.workingintentionally.com

© Copyright 2006 Matthew Rochte, used with permission

So the theme of the week seems to be Strengths. Everywhere I have been since the first of the month people have been talking in this sort of code. No, not the DaVinci Code. They were all talking excitedly about what were their 5 top strengths as identified by StrengthFinder, a tool that the book Now, Discover Your Strengths: the revolutionary program that shows you how to develop your unique talents and strengths and those of the people you manage. http://snipurl.com/strengthsfinder

The idea is that instead of focusing on what is wrong with people and making them mediocre at best in those areas and diminishing what they do great. Focus instead on what people are great at and encourage those traits, thereby allowing for the weaker to either be outsourced or trained leveraging the use of your core strengths.

My core strengths:

  • Ideation
  • Maximizer
  • Relator
  • Individualization
  • Connectedness

It means that I am well suited to be a coach, teacher, leader, entrepreneur, spiritual advisor, motivational speaker, inspirational speaker, community leader, sales person, etc.

Its a good thing that I have found work that I love. I have the best job in the world. I help people be GREAT! Through inspiration, observation, connection, engagement, and maximizing their latent talents.

This book is now becoming one of my core books to use with clients. This and Leadership & Self Deception by the Arbinger Institute

What are you GREAT at?

Lets get you working those and get out of the trenches of your weaknesses.
Now, Discover Your Strengths Currently Priced at $18.90 on Amazon.com You need to purchase a NEW copy if you wish to do your strengthsfinder because each book is individually coded.

Curious About The Coaching Industry

Several Thoughts this month.

In May 2004 I received on my doorstep a book, The Radical Leap by Steve Farber.

This unexpected gift allowed for a great realization to appear in my life (see my review that I did for the July 2004 Catalyst on my blog http://www.matthewsblog.com/2004/06/15/radical-leap-book-review/ )

This epiphany being that while I truly love coaching, I love the coaching INDUSTRY even more.

This was a great awakening. It spurred me into action on the MCA board. It prompted me to bring Steve Farber to Minnesota last August. It drove my decision to become the president of Life Coach Alliance LLC. It shaped my leadership style and focus for the past year. It still is. Every action we have taken this year as a board has been to strengthen and build a strong coaching community and thereby create a strong coaching industry. The electronic elections last month and the engaging of a new Virtual Office (Peggy Bushee Services) are the latest tangible results of this energy. And we keep going.

Mark your calendars for the October MCA Meeting – It is going to be something special. Not only do we have a world class presenter coming to talk about PrimalBranding (wow, what a great visceral name) we, the MCA, will have our great reveal. Don’t miss it. Invite your colleagues, your friends, and your clients who might benefit from a powerful brand.


A coach only has one item on his agenda – the client’s success”

I found this when reading a back issue of Choice in an article by Kelly O’Neil. This really strikes a chord in me. YES, we do have an agenda as a coach. YES, this agenda is what makes coaching powerful. And WOW, how often is that NOT our agenda when we are coaching. What does this bring up in you?


As part of my passion and love for the industry I read a lot about the industry. My favorite resource is a new online magazine/newsletter/blog about the coaching industry. Its called the Coaching Insider. It is a mix of NYTimes style reporting “with a healthy splash of Variety magazine.” II believe it was started by Susan Austin of Coachville fame and has contributors from all over the globe. Not only that, you, the reader can talk back to the articles, add your experience, offer your rebuttal, share your epiphany. It is free and wow – what great insights. View the current issue.

Lately I have been reading up on back issues of Choice Magazine. If you are like me, I was a little skittish about signing up for this magazine. I don’t know if was because of its price or sporadic printing, but I held off for quite some time. Well, I finally bit the bullet and bought all the back issues and signed up for a year. WOW! What a GREAT magazine for our industry. Insightful and professional and they bring in great authors to write and share their wisdom and tools. Our own Marcy Nelson Garrison, CPCC is a regular contributor on the latest coaching tools and toys. The ETHICS side of me really enjoys the “Sticky Situations” regular article. http://www.choice-online.com

  • What about you?
  • What are you reading?
  • How are you keeping abreast of the Industry? - I want to know, drop me a line

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