Tue 8 Jul 2008
Inspi(RED)
Posted by Matthew Rochte under Conscious Capitalism, Links, Recommend
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After the umpteen time of seeing an “inspi(RED)” tee shirt I decided to go look into what it was all about. At first I assumed it was a Best Buy thing considering it seemed that everyone I met that worked there was wearing one only to find out that that it was actually a Gap thing. So I went off looking at The Gap to find the answer and was impressed not only by the project but the scope of it. They have partnered with the world’s most iconic brands (Hallmark, Apple, Gap, Dell) to produce (RED) products.
(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
All funds generated by sales of (PRODUCT) RED products (aka (RED) money) will support Global Fund-financed programs that positively impact the lives of women and children affected by HIV/AIDS in Africa. (RED) money provides access to education, nutrition, counseling, medical services, and the two pills a day they need to help stay alive. This includes programs in countries such as Rwanda, which has a proven track record and ambitious targets. For example, in the past two years, Rwanda has increased the number of people receiving treatments for HIV/AIDS ten-fold.
Be inspi(RED), be uncenso(RED), be ado(RED), be chee(RED).