Book: Raising the Bar: The story of Clif Bar Inc. : Integrity and Passion In Life and Business
A journey toward sustaining your business, brand, people, community, and the planet.
- by Gary Erickson (founder of Clif Bar) with Lois Lorentzen.
As some of you know I have named the hunger of one of my bigger games – Sustainable Business.Â Last Summer after viewing the movieÂ â€œThe Corporationâ€, which is out on DVD now, was inspired by what could be and an awakening to how much we really donâ€™t know as a culture of why things are the way they are.Â Â In addition to being inspired, I found a hero/mentor in Ray Anderson, CEO of Interface (http://www.interface.com).Â Since then I have been collecting and searching for information about people and companies truly working toward sustainable business.
My mother put me on to the Clif Story while she was out in California last month and as intention and creating my day would have it, lo and behold I found this book at the library in the new book section.
Itâ€™s a gripper.Â Â It is an amazing and inspiring story about both about Clif Bar Inc. and its founder Gary Erickson.Â Gary is a cyclist baker turned 25% growth business owner to borderline pauper and finally a pioneer in the world of sustainable business.Â This is a very readable book.Â Everything from a how to of working with funding sources to bicycle trips in the Alps to ecological business to Jazz trumpeting to hand-to-mouth existence.Â Â It combines just the right mix of personal story and history with business models and savvy insight.
The story begins with Gary making an unconventional decision.Â On the day of the $60million sale of Clif he follows his gut and chooses to go for a walk.Â Â Upon his return he tells his partner to send the buyers home which begins the middle of this roller coaster â€œwhite roadâ€ story.Â Â There is this brilliant chapter where he describes the â€œred road and white roadâ€ trekking to business theory and what it takes to be on either path.Â Â Red roads on the map are the major highways, the fast and efficient routes between major cities and towns.Â Â White roads are the far less direct and often more challenging routes which offer unparalleled views, joy, and direct contact with people.Â The White Road is about soul and passion.Â â€Stay focused on the quality of the journey, rather than the destination, and the rewards are already in your hands.â€ (Anon. reviewer of the book)
This is a passionate, inspiring, heart-pumping, and educational frontier book on what it does and will take to stay in integrity so that you can build sustainable business, brand, people, community and planet.Â It is a must read for anyone on the sustainable business path.